The Siren Call
Design insights, project stories, and creative perspectives from Siren Betty Design.
How to Choose a Hospitality Interior Design Firm in San Diego
Choosing a hospitality interior design firm takes more than reviewing a portfolio. Here's what San Diego restaurant owners, hotel developers, and hospitality groups should consider before selecting a design partner.
Inside The Publishing House: An Adaptive Reuse Case Study in Boutique Hotel Design
At The Publishing House in Chicago’s West Loop, a historic building became an intimate, 11-room bed and breakfast. Explore how Siren Betty Design used adaptive reuse to shape a distinctive boutique hotel. Individual guest rooms and welcoming common spaces make the building’s history part of the guest experience.
Inside Eaves: Adaptive Reuse Hospitality Design at Chicago’s Lyric Opera House
Inside Chicago’s Lyric Opera House, Eaves and The Florian bring new hospitality experiences to historic rooms. Through adaptive reuse, Siren Betty Design honored the building’s theatrical legacy while creating restaurants that feel relevant, inviting, and alive.
Designing Memory: How Interiors Shape Human Behavior
Some spaces are understood instantly. Others unfold. This article explores how pacing, contrast, and spatial sequencing shape behavior, guiding movement, directing attention, and influencing how a space is experienced over time.