The Siren Call
Design insights, project stories, and creative perspectives from Siren Betty Design.
Inside The Publishing House: An Adaptive Reuse Case Study in Boutique Hotel Design
At The Publishing House in Chicago’s West Loop, a historic building became an intimate, 11-room bed and breakfast. Explore how Siren Betty Design used adaptive reuse to shape a distinctive boutique hotel. Individual guest rooms and welcoming common spaces make the building’s history part of the guest experience.
Inside Eaves: Adaptive Reuse Hospitality Design at Chicago’s Lyric Opera House
Inside Chicago’s Lyric Opera House, Eaves and The Florian bring new hospitality experiences to historic rooms. Through adaptive reuse, Siren Betty Design honored the building’s theatrical legacy while creating restaurants that feel relevant, inviting, and alive.
The New Hospitality Layer: Designing Multi-Use Spaces
Hospitality design is shifting toward layered, multi-use environments. Siren Betty explores how spaces can evolve throughout the day to drive engagement and revenue.