The Siren Call
Design insights, project stories, and creative perspectives from Siren Betty Design.
How to Choose a Hospitality Interior Design Firm in San Diego
Choosing a hospitality interior design firm takes more than reviewing a portfolio. Here's what San Diego restaurant owners, hotel developers, and hospitality groups should consider before selecting a design partner.
Luxury Restaurant Design in San Diego: Where to Invest
A distinctive restaurant begins long before designers select finishes. Siren Betty Design explores how early collaboration with architects, thoughtful space planning, and custom details shape high-end restaurant interiors in San Diego, California.
Inside The Publishing House: An Adaptive Reuse Case Study in Boutique Hotel Design
At The Publishing House in Chicago’s West Loop, a historic building became an intimate, 11-room bed and breakfast. Explore how Siren Betty Design used adaptive reuse to shape a distinctive boutique hotel. Individual guest rooms and welcoming common spaces make the building’s history part of the guest experience.
Inside Eaves: Adaptive Reuse Hospitality Design at Chicago’s Lyric Opera House
Inside Chicago’s Lyric Opera House, Eaves and The Florian bring new hospitality experiences to historic rooms. Through adaptive reuse, Siren Betty Design honored the building’s theatrical legacy while creating restaurants that feel relevant, inviting, and alive.