pHlour Bakery & Cafe

pHlour Bakery and Cafe in Chicago, designed by Siren Betty Design, celebrates the simplicity of its ingredients. Soft pink wainscot, warm neutrals, and subtle accents highlight the baked goods while creating a calm, inviting atmosphere. The design balances modern craft and neighborhood comfort, allowing the product to take center stage.

Inside pHlour, every element feels intentional. Gentle tones of pink, white, and wood build a serene palette that frames the pastry case and espresso bar without distraction. Sunlight moves across marble counters and tiled walls, reflecting the purity of the bakery’s menu. In the restroom, wallpaper patterned with delicate motifs and gilded frames adds a quiet sense of charm. Through interior windows, guests can watch the rhythm of baking unfold: dough shaped, loaves rising, pastries glazed, turning the kitchen into part of the experience. Designed for everyday ease, the space is both practical and poetic, capturing the honesty of handmade craft. pHlour embodies Siren Betty Design’s instinct for creating spaces that feel effortless, genuine, and deeply connected to their craft.