nicole alexander

NICOLE is the principal designer and founder of Siren Betty Design. Having spent years in the hospitality industry, she is able to see the design process from both sides.  She loves to create beautiful spaces that are fun and enticing for guests and functional and efficient for hospitality staff. Nicole and her work have been featured in Architectural Digest, Chicago Magazine, Dwell, Forbes, Wallpaper and The Wall Street Journal, among other publications. 

TRAVEL, art, and fashion are all sources of inspiration for Nicole, and she believes that meeting new people from different countries and backgrounds can help you grow and open up a world of possibilities.

NICOLE has a background in fashion and applies it to interiors giving her a creative edge. She is extremely driven by the evolution process and seeing something through from start to finish.

WHEN she’s not focusing on Siren Betty Design, Nicole’s passions lie with her two children, whom she considers to be her most favorite and beautiful creations.