300 W. Ontario St. 

G.O.A.T. isn't your run of the mill fitness center, so we wanted to make sure it didn't look like one. We took inspiration for this space from luxurious high-end hotels which are sleek, clean, and contemporary. The modern, linear lighting is color changing and creates an energetic atmosphere and fresh vibe. Displayed in the Legends Lounge is a gallery of some of the Greatest athletes Of All Time as well a taxidermy goat. Local graffiti artists painted custom murals in the space to add in some colorful contrast. Small details are crucial and in this space we made sure to use specific metal finishes and accents to represent the medals used in Olympic ceremonies.

Special Thanks to:

ODG Chicago

Space Architects 

Waypost Creative

401 N. Wood St. Chicago, IL